Hello world!

Having gotten away from what I love and have passion for, I am introducing a blog to help small- and mid-sized firms better understand and apply marketing. Contrary to the generality of the term, “marketing” is a process for better understanding how to take an offer from conception to development to a targeted audience in the form of a “sale.” Although promotions – the common affiliation with the term marketing – is an important aspect of reach, it is not marketing. This blog will look at various aspects of the business from strategy to tactics – and, yes, some of them will include promotions.

Knowing that the luxury of starting a business in an ideal state on a clean sheet of paper is purely academic and impractical, we will dive in and bounce around. I will attempt to use themes and examples to make the point simpler and clear. If there is a specific “pain point” or topic you would like to see addressed – just let me know and I will do my best.

I have a passion for helping businesses grow through a refined approach of understanding the market and “seeing” opportunities. I believe that there is enough business to go around with new areas to grow into and new innovation to disrupt the market and take us all to new heights. I wish you the best and hope you enjoy the blog.

David (aka sightconsulting)